Understanding your audience

Besides associating individual segment data to contacts in your ESP/CRM, RightMessage also gives you a birds eye view of your entire audience: who they are, what they’re doing, and what they need from you.

Questions cards

In the Questions menu, you’ll see a list of cards. Each card represents a Segment Group (don't forget a Question IS a Segment Group), and within each card is a meter showing the percent split of the segments within each group.

To the right of each segment meter is the percent of all matched Segment Group visitors that this segment represents.