Tracking conversion goals

By default, new RightMessage personalization campaigns will attempt to personalize your website for all visitors. Attach a campaign goal (or goals) to a campaign, and it will automatically be A/B tested.

How we A/B test

When a campaign goal is associated with a campaign, we’ll automatically personalize for 90% of visitors, and hold back the other 10%.

Let’s say this is a simple campaign that just changes headlines on the homepage. 90% of successfully segmented visitors will see a personalized headline; the other 10% will see the “control”, or whatever the default headline is that’s outputted from your web server.

However, we still track the segmentation and conversions for those in the control group. This allows us to show you not only how effective personalization is (by comparing the control conversion percentage against the personalized conversion percentage), but we also break down how each segment converts relative to each other.

Goals we recommend you track

We encourage customers to create two types of goals: hard and soft conversions.

A hard conversion is something that moves the needle, like a purchase. This might be looking for page views of /purchase-confirmation .

A soft conversion would be something that shows that someone is at least moving further down the funnel, even if they don’t yet buy. This might be clicking your “Add to cart” button on a product page.

Creating a campaign goal

To create a new campaign goal, head over to Conversion Goals and click on the + New button.

There are 3 types of goal in RightMessage: Page Views, Clicks and Form Submits.

Page views

Enter a descriptive Goal Name
Select "Page Views" as your goal type
Specify the target URL where you want to track visits

Clicks

Enter a descriptive Goal Name (e.g., "Clicked on Sign Up Button")
Select "Clicks" as your goal type
Specify the CSS Selector for the element you want to track (e.g., ".signup-button")
Define which pages this tracking applies to by entering the URL path (use "*" for all pages or specify exact paths like "home")
Click "Create" to activate the goal tracking

Form submits

Enter a descriptive Goal Name (e.g., "Signed up to Newsletter")
Select "Form Submits" as your goal type
Enter the CSS Selector that identifies your form submit button (e.g., ".newsletter-button")
Specify which pages to track by entering the URL path (use "*" for all pages or specific paths like "my-best-article")
Click "Create" to begin tracking form submissions

Attaching campaign goals to your personalization campaigns

For a campaign goal to actually to be active, it needs to be an attached to a personalization campaign.

To do this, load a personalization campaign, edit it, and then use the autocomplete to attach the goal.