Change links and buttons on your website

It’s easy to change links or buttons on your website depending on segmentation. This is a great way to do conversion-boosting things like changing sitewide navigation or prominent calls-to-action based on who someone is.

Step 1: Select the segment you want to a link for

Every personalization in RightMessage starts by taking into account the segment you want to target.

Select the segment you want to personalize for in the control bar.

Step 2: Click on the link you want to modify

Using our visual editor, simply click the link or button you want to change.

A floating window will appear.

Step 3: Make your changes

You can change the anchor text of the link (Content) and the actual link where the visitor will go (Link) if they click on it:

Step 4: Don’t forget to publish!

Finally, once you’re ready to go live with these changes click the “Publish to website” button at the top right of your screen.