Setting up Offers
Offers are where people take action. It’s where you offer them something and they are sent to a specific page on your website. You see you Offers on the left hand side:
The elements of an offer
An offer is made up of the following properties:
- Headline
- Description
- Button Text
- Button Action URL
- Image
You can edit each of these fields by clicking and editing on them directly in the offer preview.
Not every widget type shows every available field. For example, an offer shown in a bar doesn’t show the image or description – there’s just not enough visual real estate for that to happen. Likewise, toaster popups don’t show images.
Personalizing offer text
Text stored in the Headline, Description, or Button Text can also be personalized based on segmentation.
To personalize text, highlight the text you want to change and then click Personalize .
Select the Segment Group you’d like to pivot around (i.e. “Industry”) and then we’ll display a personalization matrix: on the left is the segment, and on the right is the text you’d like us to replace your highlighted text with if the visitor is matched into this segment.
Leaving a mapping field blank will show the default value, which is the text you highlighted when creating this personalization.
You can see which part of your copy is personalized by a highlighter and you can also preview all the possible variations at once, so you can double check how they will look like on your actual website.
