Flow performance
It’s not enough to just think that personalization is paying off. You need to know that the work you’re doing and money you’re spending on RightMessage is worth it. Our built-in reporting gives you detailed statistics on how your campaigns are performing, along with unprecedented insight into your audience.
Your RightMessage dashboard provides a wealth of information around your segmentation and lead generation / offer engagement activity.
In this guide, we’ll walk you through each component of your dashboard.
Selecting a time window
By default, RightMessage reports on the last week (7 days) of activity.
From the top right of your dashboard, you can select a different time range.
Opt-in rates
The opt-in rate percentage that you see highlighted is the overall opt-in rate for your selected time period. Above this number you can see the increase in opt-in rate compared to the previous period.
Below this percentage, you’ll see a chart showing the daily opt-in rate for each day in your selected time range.
Hover on any of the days to see specifics: how many unique people visited that day, how many converted, and what the percent conversion was.
Select specific Forms or Offers from the dropdown menu to view their performance.
CTA conversions
The “CTA Conversions” number highlighted is the number of offers that converted during your selected time period. Th percentage above the number shows the change compared to the previous period.
An offer conversion is either:
- An offer form that was submitted
- A “click through URL” offer that had someone click on the call-to-action button
This chart has two graphs. The first (line) shows the overall number of people who saw an offer each day (Impressions).
The second (bar) chart shows the number of people who converted. The various colors indicate the individual conversions.
Highlighting any day displays specifics about the number of people who were pitched, and the number who converted.
Answers
The “Answers” number highlights the number of questions that were answered during your selected time period. Above the number, you can see the change compared to the previous period.
This chart has two graphs. The first (line) shows the overall number of people who were presented with a question (powered by a Flow) each day. The second (bar) chart shows the number of people who answered.
Highlighting any day displays specifics about the number of people who were asked a question, and the number who answered.
Hovering over a given day, you can see the individual breakdown for each question.
Contacts enriched
This final chart shows how many subscribers were enriched via our ESP/CRM synchronization.
When RightMessage successfully sets data on a contact record, either because a visitor answered a question or because they were auto-segmented into a Segment Group with ESP/CRM synchronization, then this update will be reflected in your daily “Subscribers Enriched” count.
