Getting Started with RightMessage

RightMessage is one of those tools that, once you get it running, makes you wonder how you ever managed without it. It's a segmentation, survey / quiz funnel, recommendation engine, and website personalization platform that helps you show the right message to the right person at the right time.

Let me walk you through getting it set up on your site.

The Quick Version

Step 1: Grab Your Tracking Script

First things first—you need to get your hands on the tracking script:

Head over to your RightMessage Dashboard
Look for the little cogwheel icon (⚙️) and click it
Find the "Snippet" section
Copy that script—it's unique to you

Step 2: Add It to Your Website

Now comes the technical bit (but don't worry, it's straightforward). You need to add that script to every page on your website, specifically in the <head> section—that's the part before the </head> tag.

If you're not sure how to do this, your web developer will know exactly what to do. Just send them the script and tell them it needs to go in the head of every page.

Step 3: Make Sure It's Working

Here's how to check everything's running smoothly:

Visit your website (just like any normal visitor would)
Pop back into RightMessage → Settings → Snippet
Look for the "Snippet Health" section—it should show when it last saw activity from your site
If nothing shows up after a minute or so, double-check the script installation

What's Actually Happening Under the Hood

The Magic of the JavaScript Widget

When you install RightMessage, you're essentially adding a smart little helper to your website. Think of it as hiring a really observant concierge who:

Loads quietly in the background—Your visitors won't even notice it's there
Pays attention to who's visiting—Where they came from, what device they're using, what they're looking at
Customizes their experience—Changes headlines, swaps images, or tweaks copy based on who they are
Shows the right offers at the right time—Those surveys, forms, and calls-to-action you set up? They appear exactly when they should
Talks to your other tools—Syncs up with your email platform or CRM so everything stays connected

A Day in the Life of a Website Visit

Here's what happens when someone lands on your site:

The Welcome Committee

RightMessage wakes up and loads your settings
It figures out who this visitor is (and if you're connected to an email platform, it might already know them!)
It loads up all the personalization rules you've created

Getting to Know Your Visitor

Checks where they came from (Google? Facebook? That email you sent last week?)
Looks at what device they're using
Reviews any previous interactions they've had with your surveys
Files them into the right segments

The Personal Touch

Scans your page for anything that needs personalizing
Makes those changes happen—new headlines, different images, whatever you've set up
Keeps track of what each person sees (so you know what's working)

Right Message, Right Time

Decides which widgets should appear based on your rules
Shows surveys, forms, or CTAs when the conditions are just right:
- They're on the right page
- They're in the right segment
- They've scrolled far enough, spent enough time, or are about to leave
Handles their responses and sends the data where it needs to go

What We Track (And What We Don't)

Let's be transparent about data—because nobody likes surprises when it comes to privacy.

RightMessage collects things like:

Which pages people visit and how they move through your site
Their responses to your surveys and forms
When they click on personalized elements
Basic technical stuff (browser type, device, general location)

Here's the important bit:

Everything's stored securely and follows privacy regulations
Visitors get anonymous IDs—we're not stalking anyone
Your data stays yours—we don't sell it or share it
Only you can see it through your dashboard

For the More Technical Folks

Debug Mode (Your New Best Friend)

Something not working quite right? Debug mode is here to help. Just add ?debug=true to any page URL on your site, and you'll see:

Which segments your visitor belongs to
What personalizations are being applied
Why certain widgets are (or aren't) showing up
All the behind-the-scenes tracking details

It's like having X-ray vision for your personalization setup.

Performance (Because Nobody Likes a Slow Site)

I know what you're thinking—"This sounds great, but is it going to slow down my site?" Short answer: nope.

Here's why:

It loads asynchronously—Translation: it doesn't make your visitors wait
Global CDN delivery—The script loads from servers close to your visitors
It's lightweight—Usually just 50-80KB when compressed
Smart caching—Repeat visitors get an even faster experience
Modular loading—Only loads what you're actually using

The Nerdy Details

How the Script Actually Loads

For those who like to know exactly what's happening:

The handshake—Browser requests your unique RightMessage script
Configuration download—Your widgets, segments, and rules come along for the ride
Smart loading—Only the features you're using get loaded
Setup time—Event listeners get attached, tracking begins
Showtime—Personalizations apply and widgets appear

Browser Support

RightMessage plays nice with:

All the modern browsers (Chrome, Firefox, Safari, Edge—latest 2 versions)
Mobile browsers on iOS and Android
Even Internet Explorer 11 (though with some limitations—it's 2024, folks!)

Security Stuff

Because security matters:

HTTPS required—Everything happens over secure connections
Content sanitization—User inputs are cleaned up before display
No exposed secrets—Your API keys stay safely server-side

That's the overview! Once you get RightMessage running, you'll have a powerful ally in creating those personalized experiences that make visitors feel like your website was built just for them. And isn't that what great marketing is all about?