Best practices for question wording

We've analyzed millions of survey and quiz completions, and have come up with a working framework around what sort of questions get the most engagement.

Here's what we recommend, along with a few powerful features that RightMessage includes to make your questions even better.

Keep it simple

The longer the question, the harder it is to answer. Great questions are short and punchy. They're conversational. They are designed to lead the visitor through a personalized series of questions that uncover who they are and what they need from you.

Personalize how you ask your questions

RightMessage has the ability to tweak text based on the visitor's segmentation.

Let's imagine you're creating a survey and the first question asks someone what industry they work in.

The next question might then ask them what stage their business is.

With traditional survey, quiz, or form tools, you'd probably be stuck asking something like: "What stage is your business?"

But with RightMessage, you can select text from your question and then change that text based on how someone would have answered another question.

In this example, we're personalizing the text "business" to change to something like "software company", "agency", or "online store" based on how someone answered the question about their industry.

This can be applied multiple times to a single question.

If we wanted to find out if someone participates, or plans to participate, in league games for their favorite sport, we can ask them:

1. What's your favorite sport?
2. Have you started playing this sport yet?

Then, based on their responses, we can change the wording of this question.

In this example, we've easily come up with 18 different ways of asking this question! By clicking "Preview Variations", you can spot check that the wording makes sense across all the possible combinations.